The Importance of Building Corporate Reputation

Situation (internal):
A Fortune 100 company has an extensive diversity program although employee awareness is low and needs to be improved. Employee awareness is considered important to realizing the full benefits of the strategy, to morale, and to the employees being effective “ambassadors”.

Solution:
A plan was developed for frequent and periodic communications through various media about success stories, process changes, and available information and tools.

Outcome:
Increased awareness of the extent of the company’s steadfast commitment to diversity, the ways in which diversity and inclusion were integrated into the business, and the information and tools that were available.

Situation (external):
A Fortune 500 company CEO wanted to see stronger external recognition of the company’s diversity work.

Solution:
A plan was developed that included use of specific media “best company” surveys and a comprehensive diversity section for the company’s Internet website, combined with advertising recommendations.

Outcome:
The survey criteria were used to help measure and guide the diversity initiative. Website recommendations were well received; implementation pending.

See more Reputation and Stature results under Business Growth.

Learn more about how MDB Group can help under build and manage your company's reputation and stature.